Associate Professor Katarina Posch will moderate a panel discussion after a screening of the film The Gruen Effect: Victor Gruen and the Shopping Mall – Cities, Architects, and Commerce. This free event will be hosted at The Austrian Cultural Forum (11 East 52nd St) on February 3 at 6pm.

In The Gruen Effect, an architect’s life, work, and critical humor become a means to make sense of the cities we live in today. The Viennese architect Victor Gruen is considered the father of the shopping mall. His ideas about urban planning, both influential and abused, have led to cities that serve the new gods of consumption. By tracing Gruen’s path from prewar Vienna to 1950s’ America and back to Europe in 1968, the documentary explores the themes and mistranslations that have come to define urban life.

-Austrian Cultural Forum

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