While there is a tendency to think of the Sixties as a whole unified decade, in terms of fashion it must, in fact, be viewed as two separate and quite distinct parts , with the early years clinging doggedly on to modifications of Fifties styles and the later years exploding into the wild fashion frenzy for which the decade is possibly best remembered.

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The 1960s was an important decade for fashion because it was the first time in history that clothing was geared towards the youth market; and featured a wide number of diversified trends. It was a decade that broke many fashion traditions, mirroring social movements during the period.

The emerging hippies rejected the dictates of French high fashion, opting instead to draw on a range of influences to create their own eclectic and highly individual looks!

Travel back to the late 1960s/early 1970s with curator Lauren Whitley of the Museum of Fine Arts, Boston, to explore the era’s freewheeling fun fashions in celebration of MAD’s exhibition Counter-Couture: Handmade Fashion in an American Counterculture.