While there is a tendency to think of the Sixties as a whole unified decade, in terms of fashion it must, in fact, be viewed as two separate and quite distinct parts , with the early years clinging doggedly on to modifications of Fifties styles and the later years exploding into the wild fashion frenzy for which the decade is possibly best remembered.
The 1960s was an important decade for fashion because it was the first time in history that clothing was geared towards the youth market; and featured a wide number of diversified trends. It was a decade that broke many fashion traditions, mirroring social movements during the period.
The emerging hippies rejected the dictates of French high fashion, opting instead to draw on a range of influences to create their own eclectic and highly individual looks!
Travel back to the late 1960s/early 1970s with curator Lauren Whitley of the Museum of Fine Arts, Boston, to explore the era’s freewheeling fun fashions in celebration of MAD’s exhibition Counter-Couture: Handmade Fashion in an American Counterculture.