You are invited to “A Vida Portuguesa: Portuguese Art and Design Symposium.”
Date: Friday, March 7th, 2025
Time: 3:00 to 5:00 pm
Venue: Alumni Reading Room
About the Project: A Vida Portuguesa, the renowned Lisbon-based shop founded by Catarina Portas in 2007, is celebrated for its mission to preserve Portugal’s artisanal traditions while offering a modern perspective on design. In collaboration with the MoMA Design Store, A Vida Portuguesa opened a Pop-Up Shop that brings an exclusive assortment of the shop’s handcrafted designs to the United States. This series of talks at Pratt features Portuguese history and culture and reflects on its artistry and contemporary design.
- A Vida Portuguesa: Why and How to Make a Shop by Catarina Portas and Nuno Coelho
- Can a Country’s History be Told Through its Brands? Unpacking Portugal’s 20th- Century History through Packaging Design by Nuno Coelho
- Touch by Jorge Colombo
- PALAVRAS EMPRESTADAS, from under the orange tree by Analia Segal
*A visit to the MoMA Design Store Pop-Up Shop (January 8th-March 10th) is recommended for attendants to have the opportunity to experience designs from A Vida Portuguesa first hand.

If you are interested in attending, Please RSVP.
* This event is open for public.
